Its $30-$50 price represents good value for consumers. The PowerPort III mini can charge more devices, and charge them more quickly, than its competitors. To make its campaign - and its brand - more easily identifiable and memorable, used the hashtags #ChargeEverythingFaster and #UseAnkerInstead alongside a Twitter emoji. The brand carried its momentum beyond Prime Day by continuing to communicate discounts with Website Cards. For Amazon Prime Day, shared price promotions using Website Cards, driving consumers to its page with a single click. As the Fourth of July fell in the middle of its campaign timeline, inserted its charging products neatly into the holiday conversation.
Next, it drove engagement with a clever competition. Its product-oriented hero video drove brand awareness. In early June, started its launch campaign on Twitter with Promoted Video. Planned its PowerPort III mini charger launch to build up to Amazon Prime Day in mid-July, one of the most important shopping moments in the US market.
